I agree with much of what is said in this interview with the director of AEDAS
But I wonder if he has given thought to how to link these ideas of specific case, by case, working methods vs an out of the box solution, to the photography of his company’s work. Below is an excerpt.
AD: Aedas has undoubtedly seen enormous success in places where markets are just starting to flourish. Would you say that scale and success go hand in hand?
Definitely not. We have been extremely successful in the emerging market because we’re very committed to understanding the unique problems in each city that we work. When we went into the Middle East ten years ago we were unheard of; Andrew Bromberg (who recently designed The Star in Singapore) went in there first and his evident commitment to understanding what the developers wanted led to a series of commissions. From that series of commissions we then picked up forty seven stations for the Dubai Metro. It was through an understanding of what Dubai wanted that we achieved the work.
AD: With a practice of Aedas’ scale, even following the demerger, how do you maintain consistency across the board in terms of design and service?
We are very proud that our designs are diverse because that proves that we are designing uniquely for every condition, every city, and every developer. If there is any indication of a ‘house style’ I would be extremely nervous that we’re not meeting the requirements of each and every project. Rather than maintain consistency, we try to maintain a consistently high standard.
an architecture blog about the importance of light
architectural photography is often a simple combination of white surfaces under blue skies.
because it is one of the defining characteristics of what you see. so if a genre of photography is constricted by rules which state that blue skies day or night are the correct conditions for photography to take place, there are serious consequences. this practice reduced the rich, variety of the world and stylises it. monochrome is no longer a necessity with full colour photography, yet one could be forgiving for believing the architectural community has yet to wake up to that fact.